The professional blog that I read was one called "Twitter Blog". This is a blog made by the Twitter team to share new features and other things going on within the company. This is a great way for the company to explain the new features they are adding while explaining them to their users to help make it easier for them to follow along with. They put screen shots and detailed explanations.
As well they direct blog posts at certain people to show them how their product can help different groups. One post is to non-profit companies to show them how twitter is a great way to get their organization out there. In this post, and similar ones, they tag twitter users at the end so that the people that blog is focused on can follow those people to get more insight.
A blog like this is important to a major company like this so they can connect better with their audience. It lets them feel closer to the company and feel like they have a connection of what is going on with the company since they are getting the "inside scoop" on the news and new features. They use the blog efficiently because a blog is supposed to inform about a product or talk about something you want and the Twitter blog does this by updating and informing.
http://blog.twitter.com/search?updated-min=2011-01-01T00%3A00%3A00-08%3A00&updated-max=2012-01-01T00%3A00%3A00-08%3A00&max-results=50
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